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subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Search: subject_exact:"Sportorganisation"
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Konsumentenverhalten
Sport organization
174
Sportorganisation
174
Deutschland
64
Germany
64
Professional sports
57
Profisport
57
Football
51
Fußball
51
Sportmarketing
24
Sports marketing
24
Sports economics
16
Sportökonomik
16
Sport
15
Sports
15
Sport management
13
Sportmanagement
13
Theorie
13
Theory
13
Beziehungsmarketing
11
Brand management
11
Markenführung
11
Relationship marketing
11
Arbeitsgruppe
10
Ball game
10
Ballsport
10
Public relations
10
Team
10
USA
10
United States
10
Öffentlichkeitsarbeit
10
Athletes
8
Consumer behaviour
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Europa
8
Europe
8
Sportler
8
Großbritannien
7
Sport event
7
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Article
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241
Aufsatz in Zeitschrift
241
Aufsatz im Buch
8
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Case study
2
Fallstudie
2
Working Paper
2
Conference paper
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Hochschulschrift
1
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English
6
German
2
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Cayolla, Ricardo
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Csóka, László
1
Hegedüs, Réka
1
Hopwood, Maria
1
Kitchin, Paul
1
Lewis, Rob
1
Loureiro, Sandra Maria Correia
1
Ma, Shang Chun
1
Ma, Shang-Ming
1
Németh, Péter
1
Pires, Ana Regina
1
Robinson, Leigh
1
Törőcsik, Mária
1
Uhrich, Sebastian
1
Wicker, Pamela
1
Zhang, James J.
1
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Sport public relations and communication
2
Handbook of research on consumerism in business and marketing : concepts and practices
1
Interdisciplinary management research XVI ; 1
1
Marketing analysis in sport business : global perspectives
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
Routledge handbook of sport management
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
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ECONIS (ZBW)
8
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1
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
2
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
Saved in:
3
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
4
Managing customer expectations of sport organizations
Robinson, Leigh
- In:
Routledge handbook of sport management
,
(pp. 57-68)
.
2014
Persistent link: https://www.econbiz.de/10010356989
Saved in:
5
Community relations and engagement
Kitchin, Paul
;
Lewis, Rob
- In:
Sport public relations and communication
,
(pp. 87-104)
.
2010
Persistent link: https://www.econbiz.de/10003948992
Saved in:
6
The public relations role of fans and supporters' groups
Hopwood, Maria
- In:
Sport public relations and communication
,
(pp. 139-152)
.
2010
Persistent link: https://www.econbiz.de/10003949003
Saved in:
7
Sportausgaben von Vereinssportlern : ein Sportartenvergleich mit Managementimplikationen
Wicker, Pamela
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 263-274)
.
2009
Persistent link: https://www.econbiz.de/10003878374
Saved in:
8
Das Konstrukt Atmosphäre in Fußballstadien : Konzeptionalisierung und Operationalisierung
Uhrich, Sebastian
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 41-77)
.
2008
Persistent link: https://www.econbiz.de/10003675897
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