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subject:"Konsumentenverhalten"
~type_genre:"Sammelwerk"
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Konsumentenverhalten
Beschwerdemanagement
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Complaint management
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Beziehungsmarketing
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Customer satisfaction
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Customer service
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Deutschland
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Germany
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22.09.1997
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Bank
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Big Data
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Business-to-business marketing
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Hellemann, Niklas Jan
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Niemann, Antje
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RWTH Aachen
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ECONIS (ZBW)
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Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
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2017
Persistent link: https://www.econbiz.de/10011705406
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Consumer behavior in the age of digitization and big data : selected essays
Niemann, Antje
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2016
Persistent link: https://www.econbiz.de/10011686853
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