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subject:"Kosmetikindustrie"
~subject:"Markt"
~subject:"Werbewirkung"
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Search: subject_exact:"Haarkosmetik"
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Kosmetikindustrie
Markt
Werbewirkung
Haarkosmetik
25
Hair care product
25
Consumer behaviour
8
Konsumentenverhalten
8
Market
6
Brand image
5
Deutschland
5
Forecast
5
Germany
5
Markenimage
5
Prognose
5
Advertising effects
4
Brand management
4
Markenführung
4
2002-2011
3
Consumer goods industry
3
Konsumgüterindustrie
3
Procter & Gamble Company
3
USA
3
United States
3
Wella AG <Darmstadt>
3
2002-2012
2
Brand
2
Cosmetics industry
2
Customer satisfaction
2
Firm growth
2
France
2
Frankreich
2
Großbritannien
2
India
2
Indien
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
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9
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5
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5
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9
German
2
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Clausen, Thomas
1
Flores, Laurent
1
Gabay, Gillie
1
Hanssens, Dominique M.
1
Kawahara, Tatsuya
1
Maier, Andrea
1
Moskowitz, Howard R.
1
Nenycz-Thiel, Magda
1
Pauwels, Koen
1
Romaniuk, Jenni
1
Srinivasan, Shuba
1
Vanhuele, Marc
1
Went, Thomas
1
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Consumer goods Europe
5
Europäische Hochschulschriften / 5
1
Journal of advertising research
1
Journal of marketing theory and practice : JMTP
1
MSI reports : working paper series
1
Open Innovation umsetzen : Prozesse, Methoden, Systeme, Kultur
1
The journal of consumer marketing
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ECONIS (ZBW)
11
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1
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
2
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
3
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
4
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
Saved in:
5
Der "Connect + Develop"-Ansatz bei Wella und P&G
Clausen, Thomas
- In:
Open Innovation umsetzen : Prozesse, Methoden, Systeme, …
,
(pp. 177-195)
.
2010
Persistent link: https://www.econbiz.de/10008808496
Saved in:
6
Shampoos and conditioners - France
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509130
Saved in:
7
Shampoos and conditioners - Germany
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509141
Saved in:
8
Shampoos and conditioners - Italy
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509142
Saved in:
9
Shampoos and conditioners - Spain
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509146
Saved in:
10
Shampoos and conditioners - UK
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509152
Saved in:
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