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subject:"Kundenzufriedenheit"
~isPartOf:"Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen"
~subject:"Theorie"
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Kundenzufriedenheit
Theorie
Beziehungsmarketing
2
Customer value
2
Kundenwert
2
Relationship marketing
2
Theory
2
Confidence
1
Consumer behaviour
1
Konsumentenverhalten
1
Lebenszyklus
1
Life cycle
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Marketing management
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Marketingmanagement
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Vertrauen
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Graue Literatur
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Arbeitspapier
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German
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Beck, Chris
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Feinen, Thomas P. J.
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Mattmüller, Roland
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Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
Journal of retailing and consumer services
18
International journal of hospitality management
16
Gabler Edition Wissenschaft
10
Journal of business research : JBR
8
The journal of services marketing
7
The service industries journal
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Journal of service research : JSR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
5
SpringerLink / Bücher
5
The TQM journal : the international review of organizational improvement
5
Tourism management : research, policies, practice
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of the Academy of Marketing Science
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Journal of vacation marketing
4
Management decision : MD
4
Service business
4
Cogent business & management
3
Dienstleistungscontrolling
3
European journal of operational research : EJOR
3
Handbook of research on customer equity in marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
International journal of electronic commerce : IJEC
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of services and operations management
3
Journal of air transport management
3
Marketing theory
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
3
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
Benchmarking : an international journal ; BIJ
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
2
European journal of marketing : EJM
2
Expert journal of marketing
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
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ECONIS (ZBW)
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Der nicht-monetäre Kundenwert als Zielgröße im Marketing : Analyse von Einflußfaktoren und Implikationen für die Steuerung
Feinen, Thomas P. J.
-
2003
Persistent link: https://www.econbiz.de/10003128668
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Vertrauen als Determinante des Customer Lifetime Value : Versuch einer Operationalisierung
Beck, Chris
-
2001
Persistent link: https://www.econbiz.de/10001725936
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