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subject:"Kundenzufriedenheit"
~person:"Glady, Nicolas"
~subject:"Theorie"
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Kundenzufriedenheit
Theorie
Customer value
8
Kundenwert
8
Beziehungsmarketing
4
Relationship marketing
4
Theory
3
Consumer behaviour
2
Distance selling
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2
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Multivariate Verteilung
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Belgien
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Belgium
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Cash Flow
1
Cash flow
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Classification
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Comparison
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Copula
1
Correlation
1
Customer lifetime value
1
Customer portfolio management
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Financial services
1
Finanzdienstleistung
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G/G/NBD
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Pareto/NBD model
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Portfolio selection
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Glady, Nicolas
Bauer, Hans H.
10
Hammerschmidt, Maik
9
Günter, Bernd
8
Helm, Sabrina
8
Gallarza, Martina G.
6
Matzler, Kurt
6
Gil Saura, Irene
5
Fader, Peter
4
Kumar, V.
4
Le Nguyen Hau
4
Sesé, F. Javier
4
Al Haj Eid, Mohammad Badi’
3
Croux, Christophe
3
Dandis, Ala' Omar
3
Del Chiappa, Giacomo
3
Edvardsson, Bo
3
Ekinci, Yeliz
3
Georgiev, Marin
3
Gligor, David M.
3
Heidemann, Julia
3
Huber, Frank
3
Itani, Omar S.
3
Kleinaltenkamp, Michael
3
Krafft, Manfred
3
Mostafa Rasoolimanesh, S.
3
Pham Ngoc Thuy
3
Schmitt, Philipp
3
Schroeder, Nina
3
Skiera, Bernd
3
Stahl, Heinz K.
3
Terziev, Venelin
3
Uray, Nimet
3
Vera, Jorge
3
Verhoef, Peter C.
3
Vollhardt, Kai
3
Wiesel, Thorsten
3
Wünschmann, Stefan
3
Ahn, Jiseon
2
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Discussion paper / Center for Economic Research, Tilburg University
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
KBI
1
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ECONIS (ZBW)
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Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas
;
Lemmens, Aurélie
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
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2
A modified Pareto/NBD approach for predicting customer lifetime value
Glady, Nicolas
(
contributor
);
Baesens, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003624490
Saved in:
3
Modeling within- and across-customer association in lifetime value with copulas
Glady, Nicolas
;
Lemmens, Aurélie
;
Croux, Christophe
-
2010
Persistent link: https://www.econbiz.de/10008664215
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