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subject:"Kundenzufriedenheit"
~person:"Grönroos, Christian"
~subject:"Value creation"
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Search: subject_exact:"Customer value"
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Kundenzufriedenheit
Value creation
Customer value
7
Kundenwert
7
Betriebliche Wertschöpfung
5
Beziehungsmarketing
4
Relationship marketing
4
Service-Dominant Logic
4
Service-dominant logic
4
Services
3
Dienstleistung
2
Dienstleistungsmarketing
2
Marketing theory
2
Marketingtheorie
2
Service logic
2
Services marketing
2
Beyond offering value propositions
1
Communicating value
1
Communication
1
Consumer behaviour
1
Consumer value
1
Consumer-dominant logic
1
Customer centricity
1
Customer integration
1
Customer resource integration
1
Customer service
1
Economic model
1
Escapism
1
Forecasting model
1
Kommunikation
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenservice
1
Logic
1
Logik
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Marketing communications
1
Marketing logics
1
Marketing management
1
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Article
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English
5
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Grönroos, Christian
Keränen, Joona
8
Kleinaltenkamp, Michael
8
Madhani, Pankaj M.
8
Gallarza, Martina G.
7
Eggert, Andreas
6
Frow, Pennie
6
Gil Saura, Irene
6
Payne, Adrian
6
Edvardsson, Bo
5
Heinonen, Kristina
5
Le Nguyen Hau
5
McColl-Kennedy, Janet R.
5
Saarijärvi, Hannu
5
Shamim, Amjad
5
Aarikka-Stenroos, Leena
4
Ahn, Jiseon
4
Del Chiappa, Giacomo
4
Itani, Omar S.
4
Maas, Peter
4
Ngo, Liem Viet
4
Sesé, F. Javier
4
Töytäri, Pekka
4
Yrjölä, Mika
4
Ahearne, Michael
3
Al Haj Eid, Mohammad Badi’
3
Arteaga, Francisco
3
Baumann, Jasmin
3
Busser, James A.
3
Cabiddu, Francesca
3
Cobelli, Nicola
3
Corsaro, Daniela
3
Cossío-Silva, Francisco-José
3
Dandis, Ala' Omar
3
Elgeti, Laura
3
Gligor, David M.
3
Graf, Albert
3
Guo, Lin
3
Jalkala, Anne
3
Khan, Imran
3
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European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
4
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
5
Critical service logic : making sense of value creation and co-creation
Grönroos, Christian
;
Voima, Päivi
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
Saved in:
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