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subject:"Leadership"
~person:"Vallaster, Christine"
~subject:"Business-to-business marketing"
~subject:"Corporate Social Responsibility"
~subject:"Interne Markenführung"
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Vallaster, Christine
Tomczak, Torsten
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of world business : JWB
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The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
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2
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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