The role of social interactions in building internal corporate brands : implications for sustainability
Year of publication: |
2013
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Authors: | Vallaster, Christine ; Lindgreen, Adam |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 48.2013, 3, p. 297-310
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Subject: | Interne Markenführung | Internal branding | Corporate Social Responsibility | Corporate social responsibility | Interne Kommunikation | Internal communication | Dienstleistungssektor | Service industry |
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