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subject:"Lebensmitteleinzelhandel"
~person:"Broniarczyk, Susan M."
~person:"Bruin, Fred"
~person:"Gururajan, Raj"
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Lebensmitteleinzelhandel
Category Management
3
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Broniarczyk, Susan M.
Bruin, Fred
Gururajan, Raj
Chimhundu, Ranga
3
Ahlert, Dieter
2
Gooner, Richard A.
2
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2
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Asia Pacific journal of marketing and logistics
1
Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
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Category captain arrangements in grocery retail marketing
Chimhundu, Ranga
;
Kong, Eric
;
Gururajan, Raj
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011381383
Saved in:
2
Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter
(
contributor
);
Borchert, Stefan
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001496486
Saved in:
3
Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction
Broniarczyk, Susan M.
;
Hoyer, Wayne D.
;
McAlister, Leigh
-
1997
Persistent link: https://www.econbiz.de/10000988107
Saved in:
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