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subject:"Lieferantenmanagement"
~subject:"Markenführung"
~type_genre:"Thesis"
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Search: subject_exact:"Consumer packaged goods"
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Lieferantenmanagement
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FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
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2015
Persistent link: https://www.econbiz.de/10011576864
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Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
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