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subject:"Loyalty program"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Sales promotion"
~subject:"Verkaufsförderung"
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Loyalty program
Sales promotion
Verkaufsförderung
Rabatt
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Chipkarte
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Consumer Behaviour
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Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
10
Journal of retailing
9
Psychology & marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of marketing
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Journal of promotion management : innovations in planning and applied research
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Journal of revenue and pricing management
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Marketing letters : a journal of research in marketing
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Marketing science
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The international review of retail, distribution and consumer research
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The journal of product & brand management
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Working papers / Harvard Business School, Division of Research
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American business law journal : the official publication of the American Business Law Association
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Annals of tourism research : ATR ; a social sciences journal
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Behavioral operations management in social networks
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
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Discussion paper / Centre for Economic Policy Research
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Discussion papers / Stanford Institute for Economic Policy Research
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Economic research report
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Forum Marketing
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Gabler Edition Wissenschaft / Marktorientiertes Management
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Gabler Research / Forum Marketing
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Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
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2
Optimal pricing strategy for quantity discount promotions
Klapper, Daniel
;
Oetzel, Sebastian
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10009271594
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