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subject:"Loyalty program"
~person:"Yoon, Sukki"
~subject:"Konsumentenverhalten"
~subject:"Verkaufsförderung"
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Loyalty program
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Consumer behaviour
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Yoon, Sukki
Möller, Marc
7
Rubinfeld, Daniel L.
7
Watanabe, Makoto
6
Aldy, Joseph E.
5
Nevo, Aviv
5
Chen, Yongmin
4
Houde, Sébastien
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Polinsky, Alan Mitchell
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Wolfram, Catherine D.
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Towfigh, Emanuel V.
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Wickelgren, Abraham L.
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Yang, Dean
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Aspara, Jaakko
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Aydinliyim, Tolga
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International journal of advertising : the review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Psychology & marketing
1
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ECONIS (ZBW)
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Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
3
Feeling happier when paying more : dysfunctional counterfactual thinking in consumer affect
Yoon, Sukki
;
Vargas, Patrick T.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1075-1100
Persistent link: https://www.econbiz.de/10008760275
Saved in:
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