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subject:"Magazine"
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~subject:"Werbung"
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Search: subject_exact:"Anzeigenblatt"
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Magazine
Werbung
Print advertising
98
Printwerbung
98
Advertising
57
Advertising effects
46
Werbewirkung
46
Consumer behaviour
29
Konsumentenverhalten
29
Internet marketing
25
Online-Marketing
25
Zeitung
25
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24
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20
Presseverlag
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11
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advertising
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content analysis
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newspapers
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56
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Athey, Susan
2
Calvano, Emilio
2
Gans, Joshua
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Abhishek
1
Adil, Safaa
1
Albinsson, Pia A.
1
Andras, Trina Larsen
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Avalos, David
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Awale, Sushil
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Bartikowski, Boris
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1
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Chun, Wootae
1
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1
Clement, Jesper
1
Corsi, Armando
1
DeRoos, Nicolas
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
4
History of retailing and consumption
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Services marketing quarterly
3
Journal of advertising research
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of promotion management : innovations in planning and applied research
2
American economic journal
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Eurasian business review
1
European journal of political economy
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
International journal of innovation & sustainable development : IJISD
1
Journal of business-to-business marketing
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of hospitality marketing & management
1
Journal of macromarketing
1
Journal of marketing management : MM
1
Journal of media business studies
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
The marketing review
1
Vision : the journal of business perspective
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
56
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56
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1
Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
4
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
5
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
6
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
7
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
8
The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso
;
Ellis, Debbie
- In:
International journal of innovation & sustainable …
16
(
2022
)
3/4
,
pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
Saved in:
9
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
10
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
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