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subject:"Magazine"
~person:"Depken, Craig A."
~subject:"Presseverlag"
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Search: subject_exact:"Anzeigenblatt"
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Magazine
Presseverlag
Print advertising
3
Printwerbung
3
USA
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United States
3
Preismanagement
2
Pricing strategy
2
Zeitschrift
2
1996-1998
1
Advertising
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Depken, Craig A.
Kaiser, Ulrich
12
Dewenter, Ralf
7
Laussel, Didier
5
Sonnac, Nathalie
5
Flath, David
4
Gabszewicz, Jean Jaskold
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Sridhar, Shrihari
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Sriram, S.
4
Heimeshoff, Ulrich
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Heinrich, Jürgen
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Kranenburg, Hans L. van
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Wright, Julian
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Martin, Gregory J.
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Advances in applied microeconomics : a research annual
1
Information economics and policy : IEP
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ECONIS (ZBW)
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Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
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2
The value of advertising in a magazine bundle
Depken, Craig A.
;
Wilson, Dennis P.
-
2001
Persistent link: https://www.econbiz.de/10001636594
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