The value of advertising in a magazine bundle
Craig A. Depken II and Dennis P. Wilson
| Year of publication: |
2001
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|---|---|
| Authors: | Depken, Craig A. ; Wilson, Dennis P. |
| Published in: |
Advances in applied microeconomics : a research annual. - Amsterdam [u.a.] : Elsevier, ISSN 0278-0984, ZDB-ID 720679-3. - Vol. 10.2001, p. 109-128
|
| Subject: | Zeitschrift | Magazine | Printwerbung | Print advertising | Preismanagement | Pricing strategy | USA | United States | 1996-1998 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Advances in applied microeconomics |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001636594