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subject:"Management"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Visualisierung"
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Management
Brand image
Visualisierung
490
Visualization
485
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99
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99
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46
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46
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39
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Liu, Qing
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Luu Quoc Dat
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Mahmood, Ammara
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The journal of product & brand management
3
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
The journal of brand management : an international journal
2
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1
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1
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1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Measuring business excellence : the journal of organizational performance management
1
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1
Qualitative research in organizations and management : an international journal
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The marketing review
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ECONIS (ZBW)
28
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1
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
2
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
3
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
4
A framework for quantitative analysis and differentiated marketing of tourism destination image based on visual content of photos
Xiao, Xin
;
Fang, Chaoyang
;
Lin, Hui
;
Chen, Jingfu
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013366104
Saved in:
5
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
6
Organizational-level visual identity : an integrative literature review
Gregersen, Magnus Kristian
;
Johansen, Trine Susanne
- In:
Corporate communications : an international journal
27
(
2022
)
3
,
pp. 441-456
Persistent link: https://www.econbiz.de/10013384913
Saved in:
7
Visually communicating brand heritage on social media : champagne on Instagram
Butcher, Joshua
;
Pecot, Fabien
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 654-670
Persistent link: https://www.econbiz.de/10013393668
Saved in:
8
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
9
Integrating visual literacy training into the business curriculum : a case study at Dublin Business School
Sweeney, Susan
;
Hughes, David
- In:
DBS business review : an international academic …
1
(
2017
),
pp. 61-97
Persistent link: https://www.econbiz.de/10012037982
Saved in:
10
Visual listening in : extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
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