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subject:"Markenartikel"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Konsumentenforschung"
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Markenartikel
Consumer behaviour
778
Konsumentenverhalten
778
Brand management
173
Markenführung
173
Brand image
148
Markenimage
148
Beziehungsmarketing
135
Relationship marketing
135
Advertising effects
106
Werbewirkung
106
Brand
93
Advertising
71
Werbung
70
Customer satisfaction
65
Internet marketing
65
Kundenzufriedenheit
65
Online-Marketing
64
Emotion
54
Einzelhandel
52
Retail trade
52
Social Web
52
Social web
52
Marketing management
50
Marketingmanagement
50
USA
48
United States
48
Viral marketing
47
Virales Marketing
47
Dienstleistungsqualität
45
Service quality
45
Online retailing
43
Online-Handel
43
Personality psychology
34
Persönlichkeitspsychologie
34
Sales promotion
33
Verkaufsförderung
33
Theorie
32
Theory
32
Preismanagement
31
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2
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Article
93
Type of publication (narrower categories)
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Article in journal
93
Aufsatz in Zeitschrift
93
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English
93
Author
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Phau, Ian
3
Brasel, S. Adam
2
Callison, Coy
2
Chung, Hwiman
2
Grohmann, Bianca
2
Heinberg, Martin
2
Herrmann, Andreas
2
Kim, Eunice
2
Lee, Wai Jin
2
O'Cass, Aron
2
Ozkaya, H. Erkan
2
Sok, Phyra
2
Taube, Markus
2
Wang, Joyce
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alden, Dana
1
Alpert, Frank
1
Andrews, Lynda
1
Arli, Denni
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Bang, Nguyen
1
Barnes, Liz
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Bellur, Saraswathi
1
Bergami, Massimo
1
Berger, Axel
1
Bernal, Jorge
1
Birgelen, Marcel van
1
Brady, Michael K.
1
Brown, Mark
1
Bruhn, Manfred
1
Bucic, Tania
1
Buil, Isabel
1
Burmann, Christoph
1
Burt, Steven
1
Calantone, Roger J.
1
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European journal of marketing : EJM
Journal of promotion management : JPM
Journal of the Academy of Marketing Science
Journal of business research : JBR
220
The journal of brand management : an international journal
183
The journal of product & brand management
170
Journal of retailing and consumer services
147
Psychology & marketing
63
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Journal of international consumer marketing
29
Marketing intelligence & planning
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
European journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
Journal of marketing management : MM
18
SpringerLink / Bücher
18
Global business review
17
International journal of market research
17
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ECONIS (ZBW)
93
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1
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93
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Date (oldest first)
1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
3
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
4
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
5
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
6
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
7
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
8
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
Saved in:
9
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
10
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
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