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subject:"Markenartikel"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Werbewirkung"
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Search: subject_exact:"Konsumentenforschung"
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Markenartikel
Werbewirkung
Consumer behaviour
535
Konsumentenverhalten
535
Brand image
81
Markenimage
81
Brand management
75
Markenführung
75
Market research
66
Marktforschung
66
Advertising effects
56
Experiment
41
Internet marketing
41
Online-Marketing
41
Beziehungsmarketing
37
Brand
37
Präferenztheorie
37
Relationship marketing
37
Theory of preferences
37
Advertising
33
Social Web
32
Social web
32
Werbung
32
Emotion
30
Online retailing
28
Online-Handel
28
Theorie
28
Theory
28
Designation of origin
27
Herkunftsbezeichnung
27
Viral marketing
27
Virales Marketing
27
USA
26
United States
26
China
25
International marketing
25
Internationales Marketing
25
Cognition
24
Kognition
24
Perception
24
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Undetermined
41
Free
4
Type of publication
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Article
90
Type of publication (narrower categories)
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Article in journal
90
Aufsatz in Zeitschrift
90
Language
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English
90
Author
All
Aashish, Kumar
2
Aribarg, Anocha
2
Cui, Geng
2
Cutright, Keisha M.
2
Draganska, Michaela
2
Heerde, Harald J. van
2
Kumar, V.
2
Pieters, Rik
2
Raman, Prashant
2
Rucker, Derek D.
2
Wedel, Michel
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Amaldoss, Wilfred
1
Arora, Neeraj
1
Arora, Nilesh
1
Ascarza, Eva
1
Avery, Jill
1
Ayala, Edgardo
1
Baker, Andrew M.
1
Bart, Yakov
1
Bawa, Kapil
1
Bettman, James R.
1
Bijmolt, Tammo H. A.
1
Billore, Aditya
1
Biswas, Somdutta
1
Boyle, Brett
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bruce, Norris I.
1
Bucklin, Randolph E.
1
Butt, Irfan
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Cheema, Amar
1
Chen, Haipeng
1
Chen, Huan
1
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Published in...
All
Journal of global marketing
Journal of marketing research : JMR
Journal of business research : JBR
330
Journal of retailing and consumer services
204
The journal of brand management : an international journal
194
The journal of product & brand management
181
Journal of marketing communications
145
International journal of advertising : the review of marketing communications
132
Psychology & marketing
115
International journal of advertising : the quarterly review of marketing communications
98
Journal of promotion management : innovations in planning and applied research
84
European journal of marketing : EJM
74
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
69
Asia Pacific journal of marketing and logistics
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of advertising research
64
International journal of internet marketing and advertising : IJIMA
60
The journal of consumer marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of international consumer marketing
48
Marketing intelligence & planning
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
International journal of hospitality management
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of marketing
40
International journal of consumer studies
39
Journal of fashion marketing and management
38
European journal of marketing
37
Marketing : ZFP ; journal of research and management
36
Cogent business & management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of the Academy of Marketing Science
32
Young consumers : insight and ideas for responsible marketers
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of retailing
31
Journal of current issues and research in advertising : JCIRA
30
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ECONIS (ZBW)
90
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90
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
4
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
5
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
6
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
7
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
8
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
9
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
10
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
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