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subject:"Markenartikel"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Werbewirkung"
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Search: subject_exact:"Konsumentenforschung"
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Markenartikel
Werbewirkung
Consumer behaviour
616
Konsumentenverhalten
616
Theorie
81
Theory
81
Advertising effects
75
Market research
73
Marktforschung
73
Internet marketing
70
Online-Marketing
70
Experiment
66
Advertising
52
Preismanagement
52
Pricing strategy
52
Werbung
52
Präferenztheorie
46
Theory of preferences
46
USA
46
United States
46
Brand management
45
Markenführung
45
Brand image
39
Markenimage
39
Viral marketing
39
Virales Marketing
39
Beziehungsmarketing
36
Online retailing
36
Online-Handel
36
Relationship marketing
36
Brand
35
Social Web
32
Social web
32
Einzelhandel
28
Emotion
28
Retail trade
28
Game theory
27
Spieltheorie
27
Bayes-Statistik
26
Bayesian inference
26
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40
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Article
105
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Article in journal
105
Aufsatz in Zeitschrift
105
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English
105
Author
All
Johnson, Garrett A.
3
Pieters, Rik
3
Shachar, Ron
3
Tucker, Catherine
3
Wedel, Michel
3
Aribarg, Anocha
2
Bawa, Kapil
2
Cutright, Keisha M.
2
Danaher, Peter J.
2
Draganska, Michaela
2
Feinberg, Fred M.
2
Fischer, Marc
2
Fossen, Beth L.
2
Heerde, Harald J. van
2
Hill, Shawndra
2
Kannan, P. K.
2
Kumar, V.
2
Lewis, Randall A.
2
Li, Hongshuang
2
Narasimhan, Om
2
Peres, Renana
2
Rucker, Derek D.
2
Sahni, Navdeep S.
2
Salisbury, Linda Court
2
Shin, Woochoel
2
Teixeira, Thales
2
Yu, Jungju
2
Akella, Ram
1
Allenby, Greg M.
1
Amaldoss, Wilfred
1
Aral, Sinan
1
Arora, Neeraj
1
Ascarza, Eva
1
Avery, Jill
1
Baker, Andrew M.
1
Ban, Masataka
1
Barajas, Joel
1
Bart, Yakov
1
Berman, Ron
1
Bettman, James R.
1
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Published in...
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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
330
Journal of retailing and consumer services
204
The journal of brand management : an international journal
194
The journal of product & brand management
181
Journal of marketing communications
145
International journal of advertising : the review of marketing communications
132
Psychology & marketing
115
International journal of advertising : the quarterly review of marketing communications
98
Journal of promotion management : innovations in planning and applied research
84
European journal of marketing : EJM
74
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
69
Asia Pacific journal of marketing and logistics
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of advertising research
64
International journal of internet marketing and advertising : IJIMA
60
The journal of consumer marketing
57
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of international consumer marketing
48
Marketing intelligence & planning
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
International journal of hospitality management
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of global marketing
40
Journal of marketing
40
International journal of consumer studies
39
Journal of fashion marketing and management
38
European journal of marketing
37
Marketing : ZFP ; journal of research and management
36
Cogent business & management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of the Academy of Marketing Science
32
Young consumers : insight and ideas for responsible marketers
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of retailing
31
Journal of current issues and research in advertising : JCIRA
30
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ECONIS (ZBW)
105
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105
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
4
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
6
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
7
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
8
A model of brand architecture choice : a house of brands vs. a branded house
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10012493749
Saved in:
9
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
10
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
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