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subject:"Markenartikel"
~person:"Knight, Eric"
~person:"Lerman, Dawn"
~subject:"Luxury goods"
~subject:"United States"
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Lerman, Dawn
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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The power of PowerPoint : a visual perspective on meaning making in strategy
Knight, Eric
;
Paroutis, Sotirios
;
Heracleous, Loizos
- In:
Strategic management journal
39
(
2018
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10011973546
Saved in:
2
Brand linguistics : a theory-driven framework for the study of language in branding
Carnevale, Marina
;
Luna, David
;
Lerman, Dawn
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 572-591
Persistent link: https://www.econbiz.de/10011734955
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