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subject:"Markenartikel"
~person:"Kucuk, S. Umit"
~person:"Rod, Michel"
~subject:"Social network"
~subject:"United States"
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Kucuk, S. Umit
Rod, Michel
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Marketing theory
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
2
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
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