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subject:"Markenführung"
~accessRights:"restricted"
~subject:"Länderimage"
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Search: subject_exact:"Country reputation"
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Markenführung
Länderimage
Country reputation
8
Country image
6
Reputation
6
Corporate reputation
5
Firmenimage
5
Multinationales Unternehmen
3
Nation branding
3
Tourism
3
Tourismus
3
Transnational corporation
3
country reputation
3
Country branding
2
Designation of origin
2
Herkunftsbezeichnung
2
India
2
Indien
2
International expansion
2
Pakistan
2
Place branding
2
Tourism marketing
2
Tourismusmarketing
2
Advertising
1
Advertising effects
1
Auslandsinvestition
1
Brand
1
Brand image
1
Brand management
1
Brand performance
1
Chile
1
Citation analysis
1
City reputation
1
Collective self-esteem
1
Corporate Social Responsibility
1
Corporate social responsibility
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Country-of-origin
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Creating shared value
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Cultural identity
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Culture
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Ahmed, Faisal
1
Aldabbas, Hazem
1
Biswas, Mitrajit
1
Chabowski, Brian R.
1
Juusola, Katariina
1
Lahrech, Abdelmounaim
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Samiee, Saeed
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Sharma, Arbuda
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Global perspectives on soft power management in business
1
Handbook on cross-cultural marketing
1
The journal of product & brand management
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ECONIS (ZBW)
4
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1
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
2
India building its nation brand soft power through its global organizations in the 21st century
Biswas, Mitrajit
- In:
Global perspectives on soft power management in business
,
(pp. 171-177)
.
2023
Persistent link: https://www.econbiz.de/10014460494
Saved in:
3
Geo-economic perspectives in the global environment
Ahmed, Faisal
(
ed.
);
Sharma, Arbuda
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014088370
Saved in:
4
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
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