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subject:"Markenführung"
~institution:"American Management Association"
~institution:"INSEAD"
~subject:"New product development"
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Markenführung
New product development
Product design
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USA
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Brand management
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Creativity
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American Management Association
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Design Conference <20, 2010, Nantes>
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Gottfried Wilhelm Leibniz Universität Hannover
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Joint Economic Committee Congress of the United States, 96. congress, 1. session
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MacGraw-Hill, Inc. <New York, NY>
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ECONIS (ZBW)
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Promoting creative new product design : the influence of intrinsic motivation, extrinsic rewards, and visualization
Moreau, Page
;
Dahl, Darren W.
;
Chattopadhyay, Amitava
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001633437
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Packaging design
Michener, A. C.
(
contributor
)
-
American Management Association
-
1937
Persistent link: https://www.econbiz.de/10003052917
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