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subject:"Markenführung"
~isPartOf:"Design management : exploring fieldwork and applications"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Organizational identity in practice"
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Markenführung
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Design management : exploring fieldwork and applications
Journal of marketing communications
Organizational identity in practice
The journal of brand management : an international journal
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8
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5
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Brand the Future : systematische Markenentwicklung im B2B
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Design thinking : integrating innovation, customer experience and brand value
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Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
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2
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
3
Scania's bonneted trucks
Brunninge, Olof
- In:
Organizational identity in practice
,
(pp. 19-34)
.
2007
Persistent link: https://www.econbiz.de/10003534135
Saved in:
4
Handelsbanken and internet banking
Brunninge, Olof
- In:
Organizational identity in practice
,
(pp. 63-78)
.
2007
Persistent link: https://www.econbiz.de/10003534171
Saved in:
5
Organizational culture and identity at Bang & Olufsen
Ravasi, Davide
;
Schultz, Majken
- In:
Organizational identity in practice
,
(pp. 103-120)
.
2007
Persistent link: https://www.econbiz.de/10003534193
Saved in:
6
Customer experience-based brand strategy at the Lenovo Group : exploring the potential for Lenovo in the UK PC market
Holland, Ray
;
Yin, Yuanyuan
;
Qin, Sheng Feng
- In:
Design management : exploring fieldwork and applications
,
(pp. 168-195)
.
2007
Persistent link: https://www.econbiz.de/10003545360
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