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subject:"Markenführung"
~isPartOf:"European journal of international management : EJIM"
~person:"Gilal, Naeem Gul"
~person:"Kang, Wooseong"
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Markenführung
Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Leistungsmotivation
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Markenimage
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Motivation
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Product design
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Produktgestaltung
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Work motivation
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brand attachment
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intrinsic motivation
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product design dimensions
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psychological need satisfaction
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self-determination theory
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Gilal, Naeem Gul
Kang, Wooseong
Gilal, Faheem Gul
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Gilal, Rukhsana Gul
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Zhang, Jian
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European journal of international management : EJIM
Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
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