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subject:"Markenführung"
~isPartOf:"European journal of marketing : EJM"
~subject:"Arbeitsverhalten"
~subject:"Persönlichkeitspsychologie"
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Markenführung
Arbeitsverhalten
Persönlichkeitspsychologie
Emotion
39
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
7
Customer satisfaction
7
Kundenzufriedenheit
7
Personality psychology
7
Relationship marketing
7
Advertising effects
6
Werbewirkung
6
Brand image
5
Brand management
5
Dienstleistungsqualität
5
Markenimage
5
Service quality
5
Beschwerdemanagement
4
Cognition
4
Complaint management
4
Kognition
4
Viral marketing
4
Virales Marketing
4
Advertising
3
Anger
3
Cause-Related Marketing
3
Cause-related marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Werbung
3
Accent
2
Accounting
2
Arbeitszufriedenheit
2
Brand
2
China
2
Cultural identity
2
Customer emotions
2
Einzelhandel
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11
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11
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English
11
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Anaza, Nwamaka A.
1
Bagozzi, Richard P.
1
Bartikowski, Boris
1
Buil, Isabel
1
De Chernatony, Leslie
1
Ding, Cherng G.
1
Gouran, Dennis S.
1
Grappi, Silvia
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
He, Hongwei
1
Johnson, Kim K. P.
1
Kim, Jae-eun
1
Kim, Youn-kyung
1
Kolo, Olivia
1
Lee, Hyun-joo
1
Lee, Min-young
1
Marshall, Roger
1
Nowlin, Edward L.
1
Orth, Ulrich R.
1
Romani, Simona
1
Rose, Gregory
1
Sharma, Piyush
1
Sivakumaran, Bharadhwaj
1
Tseng, Timmy H.
1
Wallace, Elaine
1
Walsh, Gianfranco
1
Wu, Gavin Jiayun
1
Zhu, Weichun
1
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European journal of marketing : EJM
Journal of business research : JBR
51
International journal of hospitality management
47
The journal of brand management : an international journal
38
Journal of business ethics : JOBE
37
The journal of product & brand management
33
Journal of business and psychology
26
Journal of retailing and consumer services
26
Journal of managerial psychology
24
Journal of vocational behavior
22
Tourism management : research, policies, practice
20
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
19
The Cambridge handbook of workplace affect
18
Cogent business & management
15
International journal of contemporary hospitality management
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
15
Academy of Management journal : AMJ
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Human relations
12
International journal of human resource management
12
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
12
Personnel psychology : a journal of applied research
12
Leadership & organization development journal
11
Management research review
11
Marketing letters : a journal of research in marketing
11
Pakistan journal of commerce and social sciences
11
Psychology & marketing
11
Journal of business ethics : JBE
10
Journal of service management
10
The service industries journal
10
Human performance
9
Journal of management & organization : JMO
9
Journal of promotion management : innovations in planning and applied research
9
Human relations : towards the integration of the social sciences
8
International journal of market research
8
Journal of business venturing
8
Journal of economic psychology : research in economic psychology and behavioral economics
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
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ECONIS (ZBW)
11
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1
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
4
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
5
Staying engaged on the job : the role of emotional labor, job resources, and customer orientation
Anaza, Nwamaka A.
;
Nowlin, Edward L.
;
Wu, Gavin Jiayun
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1470-1492
Persistent link: https://www.econbiz.de/10011609156
Saved in:
6
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
7
On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
Saved in:
8
Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
Saved in:
9
Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
Saved in:
10
Employee emotional labour and quitting intentions : moderating effects of gender and age
Walsh, Gianfranco
;
Bartikowski, Boris
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1213-1237
Persistent link: https://www.econbiz.de/10009786593
Saved in:
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