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subject:"Markenführung"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~subject:"E-commerce"
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Markenführung
E-commerce
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Electronic Commerce
14
Social Media
14
Beziehungsmarketing
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Relationship marketing
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Online retailing
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Online-Handel
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Innovationsakzeptanz
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Indien
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Leo, Gundur
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Ma, Yanfei
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Mor Yang Ong
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International journal of e-business research : an official publication of the Information Resources Management Association
Journal of business research : JBR
115
Journal of retailing and consumer services
78
International journal of internet marketing and advertising : IJIMA
77
The journal of product & brand management
47
International journal of electronic marketing and retailing : IJEMR
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
The journal of brand management : an international journal
34
Journal of internet commerce
32
Journal of marketing communications
31
Journal of promotion management : innovations in planning and applied research
29
Journal of management information systems : JMIS
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
International journal of advertising : the review of marketing communications
24
International journal of hospitality management
24
Marketing intelligence & planning
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Cogent business & management
21
Information systems research : ISR
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Business horizons
19
Electronic commerce research
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Tourism management : research, policies, practice
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Technological forecasting & social change : an international journal
17
International journal of technology marketing : IJTMkt
16
International journal of business information systems : IJBIS
15
Journal of advertising research
15
Journal of electronic commerce research : JECR
15
Journal of the Academy of Marketing Science
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Asia Pacific journal of marketing and logistics
14
International journal of contemporary hospitality management
14
Journal of fashion marketing and management
14
Journal of marketing
14
Journal of marketing management : MM
14
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ECONIS (ZBW)
19
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1
Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem
;
Al-Adwan, Ahmad Samed
; …
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
Saved in:
2
Behavioral intention toward online food purchasing : an analysis at different purchase levels
Suhartanto, Dwi
;
Tuan Ahmad Tuan Ismail
;
Leo, Gundur
; …
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012421889
Saved in:
3
Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh
;
Ghalamkari, Afsoon
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
Saved in:
4
Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala
;
Singh, Sapna
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
Saved in:
5
Determinants of repurchase intentions at online stores in Indonesia
Wijaya, Rahmad
;
Farida, Naili
;
Andriyansah
- In:
International journal of e-business research : an …
14
(
2018
)
3
,
pp. 95-111
Persistent link: https://www.econbiz.de/10011886512
Saved in:
6
Online compensation behaviors from a cognitive dissonance perspective : an examination of software downloading in Spain
Charron, Jean-Philippe
;
Redondo, Ignacio
- In:
International journal of e-business research : an …
14
(
2018
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011941267
Saved in:
7
Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
Saved in:
8
The effects of consumer engagement behavior on the growth of social media brand community : evidence from an SME
He, Xiaoyun
;
Negahban, Arash
- In:
International journal of e-business research : an …
13
(
2017
)
1
,
pp. 25-43
Persistent link: https://www.econbiz.de/10011654715
Saved in:
9
Determinants of consumer inention to use online gambling services : an empirical study of the Portuguese market
Fortes, Nuno
;
Moreira, António Carrizo
;
Saraiva, João
- In:
International journal of e-business research : an …
12
(
2016
)
4
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011613107
Saved in:
10
The effect of utilitarian website features on online Saudi Arabia consumers loyalty in the case of online flight booking
Azam, Afshan
- In:
International journal of e-business research : an …
12
(
2016
)
4
,
pp. 57-75
Persistent link: https://www.econbiz.de/10011613111
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