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subject:"Markenführung"
~isPartOf:"International journal of sports marketing & sponsorship"
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Markenführung
Internet marketing
21
Online-Marketing
21
Sportmarketing
17
Sports marketing
17
Professional sports
13
Profisport
13
Consumer behaviour
12
Konsumentenverhalten
12
Social Web
12
Social web
12
Brand management
7
Social media
7
Brand image
6
Football
6
Fußball
6
Markenimage
6
Advertising effects
5
Sponsoring
5
Sponsorship
5
Sport event
5
Sportveranstaltung
5
Werbewirkung
5
Beziehungsmarketing
4
Relationship marketing
4
Sport
4
Sports
4
Brasilien
3
Brazil
3
Sport organization
3
Sportorganisation
3
Twitter
3
Website
3
Athletes
2
Brand equity
2
Celebrity endorsement
2
Celebrity-Werbung
2
Coronavirus
2
Customer integration
2
Endorsement
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Article
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English
7
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Anagnostopoulos, Christos
1
Baena, Verónica
1
Chadwick, Simon
1
Cianfrone, Beth A.
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Kellison, Timothy B.
1
Lacey, Russell
1
Mendes, Cédric
1
Parganas, Petros
1
Scheinbaum, Angeline Close
1
Sears, Jackson
1
Wang, Michael Chih-Hung
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Wang, Xi
1
Zheng, Jie
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International journal of sports marketing & sponsorship
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Journal of internet commerce
15
Cogent business & management
14
Tourism management : research, policies, practice
14
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
7
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1
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
2
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
3
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
4
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
5
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
6
Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
Saved in:
7
How fit connects service brand sponsors with consumers' passions for sponsored events
Lacey, Russell
;
Scheinbaum, Angeline Close
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009765605
Saved in:
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