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subject:"Markenführung"
~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Brand management"
~subject:"addiction"
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Markenführung
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addiction
Viral marketing
17
Virales Marketing
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Consumer behaviour
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11
Online-Marketing
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social media
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purchase intention
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El Hajjar, Samer
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Butt, Athar Hameed
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
20
The journal of product & brand management
19
Journal of retailing and consumer services
14
International journal of internet marketing and advertising : IJIMA
12
The journal of brand management : an international journal
9
Journal of promotion management : innovations in planning and applied research
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of marketing
7
Journal of marketing communications
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of hospitality management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Psychology & marketing
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SpringerLink / Bücher
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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Journal of Islamic marketing
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Journal of internet commerce
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Business horizons
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Cogent business & management
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Corporate reputation review
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Economics working paper
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European journal of marketing
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European journal of marketing : EJM
2
Global business and finance review
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
2
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
3
Exploring the effects of social media addiction on consumer behaviour
El Hajjar, Samer
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
4
,
pp. 365-376
Persistent link: https://www.econbiz.de/10012534242
Saved in:
4
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
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