Exploring the effects of social media addiction on consumer behaviour
Samer Elhajjar
| Year of publication: |
2020
|
|---|---|
| Authors: | El Hajjar, Samer |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 4, p. 365-376
|
| Subject: | social media | addiction | consumer behaviour | social networks | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Sucht | Addiction | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.114034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534242