//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ursprungserzeugnis"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Designation of origin
44
Herkunftsbezeichnung
44
Brand image
29
Markenimage
29
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
15
Destination management
10
Destinationsmanagement
10
Rules of origin
10
Tourism marketing
10
Tourismusmarketing
10
Ursprungsregeln
10
Brand
8
Markenartikel
8
Tourism
6
Tourismus
6
China
5
Country image
5
Country of origin
5
Country-of-origin
5
Holiday behaviour
5
Tourism destination
5
Tourismusregion
5
Urlaubsverhalten
5
Consumer ethnocentrism
4
Destination image
4
National culture
4
Nationalkultur
4
Place marketing
4
Standortmarketing
4
Brand equity
3
Corporate reputation
3
Customer satisfaction
3
Emerging economies
3
Firmenimage
3
Impact assessment
3
International marketing
3
Internationales Marketing
3
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Mandler, Timo
2
Avraham, Eli
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Borini, Felipe Mendes
1
Bourdin, David
1
Carvalho, Sergio W.
1
Davvetas, Vasileios
1
Dey, Bidit Lal
1
Diamantopoulos, Adamantios
1
Eng, Teck Yong
1
Fastoso, Fernando
1
Floriani, Dinorá Eliete
1
Foroudi, Mohammad Mahdi
1
Gierl, Heribert
1
Gupta, Shashwat
1
Gupta, Suraksha
1
Halkias, Georgios
1
He, Jianxu
1
Huang, Yu-an
1
Khanyapuss Punjaisri
1
Kim, Kyungae
1
Luo, Jun
1
Makri, Aikaterini
1
Melewar, T. C.
1
Michelson, Grant
1
Munjal, Surender
1
Ozdemir, Sena
1
Samiee, Saeed
1
Sichtmann, Christina
1
Sivarajah, Uthayasankar
1
Sivaramakrishnan, Subramanian
1
Skinner, Heather
1
Spielmann, Nathalie
1
Suter, Mariana Bassi
1
Väätänen, Juha
1
Wang, Cheng Lu
1
Williams, Christopher
1
Won, Sungbin
1
Wright, Len Tiu
1
more ...
less ...
Published in...
All
Journal of business research : JBR
International marketing review
16
The journal of product & brand management
14
Journal of international consumer marketing
13
Journal of global marketing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
Innovatives Markenmanagement
2
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
2
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
3
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
4
Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli
- In:
Journal of business research : JBR
116
(
2020
),
pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
Saved in:
7
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
8
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
9
The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian
;
Carvalho, Sergio W.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
Saved in:
10
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->