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subject:"Markenführung"
~isPartOf:"Journal of marketing communications"
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
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Markenführung
Arbeitsverhalten
Markenimage
Emotion
29
Consumer behaviour
23
Konsumentenverhalten
23
Advertising effects
18
Werbewirkung
18
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13
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7
Brand management
5
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Marketingmanagement
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Customer satisfaction
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emotional appeal
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advertising
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emotions
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information processing
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Bayraktaroğlu, Gül
1
Bou-Hamad, Imad
1
Bıçakcıoğlu, Nilay
1
Dodoo, Naa Amponsah
1
Dorsch, Michael J.
1
Harajli, Dunia
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Morris, Jon D.
1
Muehling, Darrel D.
1
Myers, Jun
1
Saada, Rana Bou
1
Sar, Sela
1
Srivastava, R. K.
1
Wen, Taylor Jing
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İpek, İlayda
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Journal of marketing communications
Journal of business research : JBR
47
International journal of hospitality management
39
The journal of brand management : an international journal
39
Journal of business ethics : JOBE
32
The journal of product & brand management
32
Journal of retailing and consumer services
24
Journal of managerial psychology
20
Journal of business and psychology
19
The Cambridge handbook of workplace affect
18
Journal of vocational behavior
16
International journal of contemporary hospitality management
14
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
13
Cogent business & management
12
Tourism management : research, policies, practice
12
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
11
Academy of Management journal : AMJ
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of management & organization : JMO
9
Journal of promotion management : innovations in planning and applied research
9
Journal of service management
9
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
Personnel psychology : a journal of applied research
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Leadership & organization development journal
8
Management research review
8
Marketing letters : a journal of research in marketing
8
Psychology & marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
The service industries journal
8
European journal of marketing : EJM
7
Human performance
7
Human relations : towards the integration of the social sciences
7
International journal of market research
7
Journal of Islamic marketing
7
Journal of business ethics : JBE
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of hospitality marketing & management
7
Pakistan journal of commerce and social sciences
7
The journal of services marketing
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ECONIS (ZBW)
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1
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
2
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
3
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
4
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
5
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
6
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
7
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
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