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subject:"Markenführung"
~isPartOf:"Journal of service management"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Word of mouth"
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Markenführung
Brand management
Kundenzufriedenheit
Consumer behaviour
12
Konsumentenverhalten
12
Viral marketing
12
Virales Marketing
12
Beziehungsmarketing
6
Customer satisfaction
6
Relationship marketing
6
Dienstleistungsqualität
4
Service quality
4
Communication
3
Customer value
3
Kundenwert
3
Betriebliche Wertschöpfung
2
Customer integration
2
Customer participation
2
Internet marketing
2
Kundenintegration
2
Negative word-of-mouth
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social web
2
Value creation
2
Word-of-mouth
2
Arbeitszufriedenheit
1
Augmented reality
1
Beschwerdemanagement
1
Betriebsform
1
Bundling strategy
1
Canada
1
Complaint management
1
Complaints
1
Confidence
1
Coping
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Customer dissemination
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Bradley, Graham L.
1
Christ-Brendemühl, Sonja
1
Fisk, Raymond P.
1
Ha, Young
1
Harris, Lloyd C.
1
Im, Hyunjoo
1
Klaus, Philipp
1
Leroi-Werelds, Sara
1
Maklan, Stan
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Schaarschmidt, Mario
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Swinnen, Gilbert
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Sysalova, Hana
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Willems, Kim
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Journal of service management
Journal of retailing and consumer services
51
Journal of business research : JBR
39
International journal of hospitality management
30
Journal of hospitality marketing & management
22
The journal of product & brand management
20
Tourism management : research, policies, practice
18
Journal of travel and tourism marketing
17
International journal of internet marketing and advertising : IJIMA
14
International journal of contemporary hospitality management
13
Psychology & marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
The journal of services marketing
12
Cogent business & management
11
Asia Pacific journal of marketing and logistics
10
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
10
The journal of brand management : an international journal
10
Journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing management : MM
7
Service business
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of global marketing
6
The TQM journal : the international review of organizational improvement
6
The service industries journal
6
International journal of technology marketing : IJTMkt
5
Journal of electronic commerce research : JECR
5
Journal of internet commerce
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Services marketing quarterly
5
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
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ECONIS (ZBW)
6
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1
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
Saved in:
2
The impact of customer value types on customer outcomes for different retail formats
Willems, Kim
;
Leroi-Werelds, Sara
;
Swinnen, Gilbert
- In:
Journal of service management
27
(
2016
)
4
,
pp. 591-618
Persistent link: https://www.econbiz.de/10011563715
Saved in:
3
Exposing Pinocchio customers : investigating exaggerated service stories
Harris, Lloyd C.
;
Fisk, Raymond P.
;
Sysalova, Hana
- In:
Journal of service management
27
(
2016
)
2
,
pp. 63-90
Persistent link: https://www.econbiz.de/10011564667
Saved in:
4
Perceived prevalence and personal impact of negative online reviews
Bradley, Graham L.
;
Weber, Karin
- In:
Journal of service management
27
(
2016
)
4
,
pp. 507-533
Persistent link: https://www.econbiz.de/10011563656
Saved in:
5
Role of web site design quality in satisfaction and word of mouth generation
Ha, Young
;
Im, Hyunjoo
- In:
Journal of service management
23
(
2012
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10009534367
Saved in:
6
EXQ : a multiple-item scale for assessing service experience
Klaus, Philipp
;
Maklan, Stan
- In:
Journal of service management
23
(
2012
)
1
,
pp. 5-33
Persistent link: https://www.econbiz.de/10009534370
Saved in:
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