Customer fairness perceptions in augmented reality-based online services
Sonja Christ-Brendemühl, Mario Schaarschmidt
| Year of publication: |
2022
|
|---|---|
| Authors: | Christ-Brendemühl, Sonja ; Schaarschmidt, Mario |
| Subject: | Augmented reality | Customer participation | Engagement intention | Equity theory | Fairness | Negative word-of-mouth | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Kundenintegration | Customer integration | Virtuelle Realität | Virtual reality | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-01-2021-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797603