Resolving complaints online : development and validation of customers' perceived webcare scale
Year of publication: |
2022
|
---|---|
Authors: | Sreejesh, S. ; Paul, Justin ; Unnithan, Anandakuttan B. |
Subject: | e-WOM | justice perceptions | Online | service recovery | transaction intention | webcare | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Gerechtigkeit | Justice | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
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