//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ursprungserzeugnis"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand image
3
Brand management
3
Consumer behaviour
3
Designation of origin
3
Herkunftsbezeichnung
3
Konsumentenverhalten
3
Markenimage
3
Brand
2
Markenartikel
2
Brand extension
1
Brand extension success
1
Brand origin
1
Brand origin image
1
Brand origin-extension fit
1
CO
1
Co-citation analysis
1
Country of origin
1
Einkommensverteilung
1
Erfolgsfaktor
1
Handelsmarke
1
Income distribution
1
Income inequality
1
International marketing
1
Internationales Marketing
1
Knowledge management
1
Knowledge structure
1
Markentransfer
1
Multidimensional scaling
1
National brands
1
Perceived brand globalness
1
Private labels
1
Rules of origin
1
Shopper behavior
1
Social comparison
1
Store brand
1
Success factor
1
Ursprungsregeln
1
Wissensmanagement
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Chabowski, Brian R.
1
Diamantopoulos, Adamantios
1
Gino, Francesca
1
Kurt, Didem
1
Samiee, Saeed
1
Sichtmann, Christina
1
Published in...
All
Journal of the Academy of Marketing Science
International marketing review
16
Journal of business research : JBR
15
The journal of product & brand management
14
Journal of international consumer marketing
13
Journal of global marketing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
The journal of consumer marketing
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
Innovatives Markenmanagement
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
2
Knowledge structure in product- and brand origin-related research
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
Saved in:
3
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->