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subject:"Markenführung"
~person:"Bagozzi, Richard P."
~subject:"Arbeitsverhalten"
~subject:"Markenimage"
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Markenführung
Arbeitsverhalten
Markenimage
Emotion
32
Consumer behaviour
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19
Brand management
7
Brand
6
Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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Brand image
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Verhalten in Organisationen
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Bagozzi, Richard P.
Hur, Won-Moo
9
Sarkar, Abhigyan
9
Loureiro, Sandra Maria Correia
7
Vandenberghe, Christian
7
De Clercq, Dirk
6
Groth, Markus
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Hussain, Khalid
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Junaid, Muhammad
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Spector, Paul E.
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Hou, Fujun
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Liu, Yan
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Medler-Liraz, Hana
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Sarkar, Juhi Gahlot
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Siddiqui, Danish Ahmed
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Ahn, Jiseon
4
Ahuvia, Aaron
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Ashkanasy, Neal M.
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Back, Ki-Joon
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Esch, Franz-Rudolf
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Fetscherin, Marc
4
Garg, Ruchi
4
Grandey, Alicia
4
Hameed, Imran
4
Huber, Frank
4
Humphrey, Ronald H.
4
Häusel, Hans-Georg
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Iglesias, Oriol
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Koopman, Joel
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Langner, Tobias
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Lee, JungHoon
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Meyer, Frederik
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Moon, Tae Won
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Moussa, Salim
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Möll, Thorsten
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Phau, Ian
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Qu, Hailin
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Scott, Brent A.
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Marketing letters : a journal of research in marketing
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
3
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
4
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
Saved in:
5
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona
;
Grappi, Silvia
;
Zarantonello, Lia
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Saved in:
6
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
7
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
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