The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Chunyan Xie, Richard P. Bagozzi, Kjell Grønhaug
| Year of publication: |
February 2019
|
|---|---|
| Authors: | Xie, Chunyan ; Bagozzi, Richard P. ; Grønhaug, Kjell |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 95.2019, p. 514-530
|
| Subject: | Corporate social responsibility | Brand advocacy behaviors | Positive moral emotions | Attitudes | Social justice values | Empathy | Corporate Social Responsibility | Emotion | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Unternehmensethik | Business ethics | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.07.043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980408