The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Chunyan Xie; Richard P. Bagozzi; Kjell Grønhaug
| Year of publication: |
2015
|
|---|---|
| Authors: | Xie, Chunyan ; Bagozzi, Richard P. ; Grønhaug, Kjell |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 3, p. 333-356
|
| Subject: | Moral emotions | Green marketing | Corporate social responsibility | Contempt | Anger | Disgust | Gratitude | Empathy | Corporate Social Responsibility | Emotion | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Unternehmensethik | Business ethics | Ethik | Ethics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011287125