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subject:"Markenführung"
~person:"Belk, Russell W."
~person:"Daza-LeTouze, Claudia"
~person:"Rodner, Victoria L."
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Markenführung
Artists
4
Brand management
4
Künstler
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Andy Warhol
1
Art trade
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Biennale di Venezia <53., 2009, Venedig>
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Brand image
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Branding
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Belk, Russell W.
Daza-LeTouze, Claudia
Rodner, Victoria L.
Engh, Marcel
4
Kerrigan, Finola
4
Horländer, Lisa
3
Schmidt, Holger J.
3
Baumgarth, Carsten
2
Brownlie, Douglas
2
Campo, Sara
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Hernando, Elisa
2
Hewer, Paul
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Joy, Annamma
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Sandberg, Berit
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1
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Arts marketing : an international journal ; AM
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
The Oxford handbook of luxury business
1
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ECONIS (ZBW)
4
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1
Why luxury brands partner with artists
Joy, Annamma
;
Belk, Russell W.
- In:
The Oxford handbook of luxury business
,
(pp. 309-329)
.
2022
Persistent link: https://www.econbiz.de/10013273939
Saved in:
2
The art of branding : lessons from visual artists
Rodner, Victoria L.
;
Kerrigan, Finola
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10010431477
Saved in:
3
The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.
;
Omar, Maktoba
;
Thomson, Elaine
- In:
Marketing intelligence & planning
29
(
2011
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
Saved in:
4
"Spinning" warhol : celebrity brand theoretics and the logic of the celebrity brand
Kerrigan, Finola
;
Brownlie, Douglas
;
Hewer, Paul
; …
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10009412782
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