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subject:"Markenführung"
~person:"Breazeale, Michael"
~person:"Wooliscroft, Ben"
~type_genre:"Aufsatz in Zeitschrift"
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Markenführung
Marketing theory
7
Marketingtheorie
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Marketing
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macromarketing
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Brand management
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History of economic thought
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Breazeale, Michael
Wooliscroft, Ben
Andreini, Daniela
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Conejo, Francisco
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Gilly, Mary C.
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Krishna, Aradhna
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Lehmann, Donald R.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
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ECONIS (ZBW)
2
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On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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