On "brand" : whether a semiotic marketing system or not
John F. Gaski
| Year of publication: |
2015
|
|---|---|
| Authors: | Gaski, John F. |
| Other Persons: | Conejo, Francisco (reviewed) ; Wooliscroft, Ben (reviewed) |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 3, p. 387-390
|
| Subject: | branding | marketing conceptual systems | marketing definitions | marketing language | marketing theory | macromarketing | Markenführung | Brand management | Marketing | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Markenartikel | Brand | Semiotik | Semiotics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011339723