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subject:"Markenführung"
~person:"Chhajed, Dilip"
~person:"Gilal, Rukhsana Gul"
~subject:"Öko-Produkt"
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Markenführung
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Product design
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Chhajed, Dilip
Gilal, Rukhsana Gul
Eichner, Thomas
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International journal of production economics
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Journal of business research : JBR
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ECONIS (ZBW)
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The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
2
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
3
Quality design and environmental implications of green consumerism in remanufacturing
Gu, Wenjun
;
Chhajed, Dilip
;
Petruzzi, Nicholas C.
; …
- In:
International journal of production economics
162
(
2015
),
pp. 55-69
Persistent link: https://www.econbiz.de/10010515855
Saved in:
4
Product and sales contract design in remanufacturing
Yalabik, Baris
;
Chhajed, Dilip
;
Petruzzi, Nicholas C.
- In:
International journal of production economics
154
(
2014
),
pp. 299-312
Persistent link: https://www.econbiz.de/10010386344
Saved in:
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