//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~person:"Esch, Franz-Rudolf"
~person:"Sarkar, Juhi Gahlot"
~subject:"Event-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Liebe"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Event-Marketing
Emotion
11
Brand management
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand
6
Markenartikel
6
Brand image
5
Markenimage
5
Advertising effects
2
Beziehungsmarketing
2
Brand embarrassment
2
Relationship marketing
2
Werbewirkung
2
Advertising media
1
Anxious attachment style
1
Beauty salon brands
1
Brand emotion
1
Brand happiness
1
Brand hate
1
Brand hero
1
Brand inner self-expressiveness
1
Brand nostalgia
1
Brand prestige
1
Brand publicity
1
Brand trust
1
Brand-goal congruence
1
Confidence
1
Consumer cynicism
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Economics department
1
Employee retention
1
Event marketing
1
Fantasy imagery
1
Historic imagery
1
Intelligence
1
Intelligenz
1
Interpersonal love
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
5
German
3
Author
All
Esch, Franz-Rudolf
Sarkar, Juhi Gahlot
Sarkar, Abhigyan
9
Bagozzi, Richard P.
7
Hussain, Khalid
6
Junaid, Muhammad
6
Loureiro, Sandra Maria Correia
6
Hou, Fujun
5
Ahuvia, Aaron
4
Back, Ki-Joon
4
Drengner, Jan
4
Fetscherin, Marc
4
Garg, Ruchi
4
Grappi, Silvia
4
Häusel, Hans-Georg
4
Iglesias, Oriol
4
Langner, Tobias
4
Moussa, Salim
4
Nufer, Gerd
4
Phau, Ian
4
Ahn, Jiseon
3
Batra, Rajeev
3
Biswas, Soumendu
3
Huber, Frank
3
Kataria, Aarti
3
Kaufmann, Hans Rüdiger
3
Kemp, Elyria
3
Madadi, Rozbeh
3
Meyer, Frederik
3
Mukherjee, Jaydeep
3
Möll, Thorsten
3
Rennhak, Carsten
3
Romani, Simona
3
Rossiter, John R.
3
Septianto, Felix
3
Torres, Ivonne M.
3
Valette-Florence, Pierre
3
Wang, Yao-Chin
3
Warren, Caleb
3
Wiedmann, Klaus-Peter
3
more ...
less ...
Published in...
All
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of retail and distribution management
1
Journal of marketing for higher education
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The marketing review
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
Zeitschrift für Management : ZfM
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
3
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
4
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
5
Development of a theoretical framework for brand devotion
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
The marketing review
15
(
2015
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011504723
Saved in:
6
Erlebnisorientierte Kommunikation sinnvoll gestalten und managen
Esch, Franz-Rudolf
;
Gawlowski, Dominika
;
Rühl, Vanessa
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 13-30)
.
2011
Persistent link: https://www.econbiz.de/10009373469
Saved in:
7
Wirkung von Markenemotionen : Neuromarketing als neuer verhaltenswissenschaftlicher Zugang
Esch, Franz-Rudolf
;
Möll, Thorsten
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 145-165)
.
2010
Persistent link: https://www.econbiz.de/10003992364
Saved in:
8
Bindung der Mitarbeiter an Marke und Unternehmen durch Aufbau und Stärkung des Markencommitments
Esch, Franz-Rudolf
;
Strödter, Kristina
- In:
Zeitschrift für Management : ZfM
3
(
2008
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10003702389
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->