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subject:"Markenführung"
~person:"Gilal, Naeem Gul"
~person:"Kang, Wooseong"
~person:"Korica, Maja"
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Markenführung
Brand management
6
Product design
6
Produktgestaltung
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Aesthetics
3
Consumer behaviour
3
Konsumentenverhalten
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Luxury goods
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Luxusgüter
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Gilal, Naeem Gul
Kang, Wooseong
Korica, Maja
Albers, Sönke
4
Foscht, Thomas
3
Sinha, Indrajit
3
Swan, K. Scott
3
Wiedmann, Klaus-Peter
3
Bazin, Yoann
2
Brunninge, Olof
2
Calder, Bobby J.
2
Cian, Luca
2
Farnham, Kevin
2
Gilal, Faheem Gul
2
Gilal, Rukhsana Gul
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Guzmán, Francisco
2
Haug, Anders
2
Heitmann, Mark
2
Herrmann, Andreas
2
Jensen, Stefanie
2
Jiang, Yuwei
2
Krishna, Aradhna
2
Kristav, Per
2
Landwehr, Jan Rüdiger
2
Luffarelli, Jonathan
2
Maloles, Cesar
2
Moll, Isa
2
Montaña, Jordi
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Newbery, Patrick
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Nuneva, Adriana M.
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Orth, Ulrich R.
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Pamfilie, Rodica
2
Parkman, Ian D.
2
Reimann, Martin
2
Schloffer, Judith
2
Spence, Charles
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European journal of international management : EJIM
1
Journal of business research : JBR
1
Journal of management inquiry
1
Marketing letters : a journal of research in marketing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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1
The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
2
Aesthetic objects, aesthetic judgments and the crafting of organizational style in creative industries
Bazin, Yoann
;
Korica, Maja
- In:
Journal of management inquiry
30
(
2021
)
3
,
pp. 312-330
Persistent link: https://www.econbiz.de/10012593033
Saved in:
3
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
4
Fashion and organization studies : exploring conceptual paradoxes and empirical opportunities
Korica, Maja
;
Bazin, Yoann
- In:
Organization studies : an international …
40
(
2019
)
10
,
pp. 1481-1497
Persistent link: https://www.econbiz.de/10012137105
Saved in:
5
Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011486477
Saved in:
6
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
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