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subject:"Markenführung"
~person:"Hsu, Yen"
~subject:"ICT industry"
~subject:"New product development"
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Markenführung
ICT industry
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Product design
5
Produktgestaltung
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4
Marketingmanagement
4
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3
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design strategy
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Hsu, Yen
Sosa, Manuel
12
Chan, Tian Heong
9
Leifer, Larry
6
Mihm, Jürgen
6
Dahl, Darren W.
5
Eppinger, Steven D.
5
Herstatt, Cornelius
5
Mital, Anil
5
Wiedmann, Klaus-Peter
5
Albers, Sönke
4
Brenner, Walter
4
Chattopadhyay, Amitava
4
Czarnitzki, Dirk
4
Dell'Era, Claudio
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Kohlbacher, Florian
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Lin, Jun
4
Meinel, Christoph
4
Niedderer, Kristina
4
Swan, K. Scott
4
Ulrich, Karl T.
4
Wrigley, Cara
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Arora, Aniket
3
Beckman, Sara L.
3
Bettels, Jannick
3
Borsato, Milton
3
Chen, Steven
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Eckert, Claudia
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Gorn, Gerald J.
3
Heitmann, Mark
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Hopp, Wallace J.
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Hvam, Lars
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Landwehr, Jan Rüdiger
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The journal of business & industrial marketing
2
International journal of innovation management
1
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ECONIS (ZBW)
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1
Organizational innovation, design and NPD performance : the role of co-creation strategy
Hsu, Yen
- In:
International journal of innovation management
21
(
2017
)
4
,
pp. 1750033-1-19
Persistent link: https://www.econbiz.de/10011672994
Saved in:
2
A value cocreation strategy model for improving product development performance
Hsu, Yen
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Saved in:
3
Design innovation and marketing strategy in successful product competition
Hsu, Yen
- In:
The journal of business & industrial marketing
26
(
2011
)
4
,
pp. 223-236
Persistent link: https://www.econbiz.de/10009010571
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