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subject:"Markenführung"
~person:"Kumar, Vikas"
~person:"Okumus, Fevzi"
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Search: subject_exact:"Internet advertising"
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Markenführung
Internet marketing
24
Online-Marketing
24
Social Web
16
Social web
16
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
9
Brand management
9
Relationship marketing
9
Brand image
8
Markenimage
8
Brand
6
Markenartikel
6
Online retailing
6
Online-Handel
6
Viral marketing
6
Virales Marketing
6
Website
6
E-commerce
3
Electronic Commerce
3
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
India
3
Indien
3
Online brand communities
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
social media
3
Brand knowledge
2
China
2
Dienstleistungsqualität
2
Einzelhandel
2
Emotion
2
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile Marketing
2
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Article
9
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9
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English
9
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Kumar, Vikas
Okumus, Fevzi
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Filieri, Raffaele
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Pauwels, Koen
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Ashraf, Sarfraz
4
Chen, Huan
4
Cheung, Man Lai
4
Dessart, Laurence
4
Dou, Wenyu
4
Dwivedi, Yogesh Kumar
4
Fatma, Mobin
4
Gensler, Sonja
4
Guzman, Francisco
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Labrecque, Lauren I.
4
Langaro, Daniela
4
Mathur, Manisha
4
Michaelidou, Nina
4
Mogaji, Emmanuel
4
Morgan-Thomas, Anna
4
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
9
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
From tourist motivations to buying decisions : a multilevel engagement perspective
Nusair, Khaldoon
;
Okumus, Fevzi
;
Karatepe, Osman M.
; …
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014461350
Saved in:
3
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
6
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
7
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
8
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
9
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
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