//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~person:"Okumus, Fevzi"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Beziehungsmarketing
Internet marketing
12
Online-Marketing
12
Consumer behaviour
8
Konsumentenverhalten
8
Social Web
7
Social web
7
Viral marketing
6
Virales Marketing
6
Brand image
5
Brand management
5
Markenimage
5
Relationship marketing
4
Website
4
Holiday behaviour
3
Hotel industry
3
Hotellerie
3
Tourism
3
Tourismus
3
Urlaubsverhalten
3
Brand
2
Brand knowledge
2
China
2
Emotion
2
Markenartikel
2
Online retailing
2
Online reviews
2
Online-Handel
2
Social media
2
Tourism marketing
2
Tourismusmarketing
2
Website interactivity
2
e-loyalty
2
Asia pacific
1
Automated text analysis
1
Brand attachment
1
Brand awareness
1
Brand development
1
Brand equity
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Okumus, Fevzi
Harrigan, Paul
11
Hollebeek, Linda D.
10
Ko, Eunju
10
Loureiro, Sandra Maria Correia
9
Rita, Paulo
9
Conduit, Jodie
8
Karjaluoto, Heikki
8
Rahman, Zillur
8
Ahuja, Vandana
7
Kreutzer, Ralf T.
7
Ratten, Vanessa
7
Thaichon, Park
7
Filieri, Raffaele
6
Khan, Imran
6
Kumar, Vikas
6
Michaelidou, Nina
6
Ozuem, Wilson
6
Pauwels, Koen
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Alavi, Shirin
5
Bilgihan, Anil
5
Bilro, Ricardo Godinho
5
Brodie, Roderick J.
5
Cheung, Man Lai
5
Dessart, Laurence
5
Dou, Wenyu
5
Dwivedi, Yogesh Kumar
5
Grewal, Dhruv
5
Guzman, Francisco
5
Hajli, Nick
5
Ivens, Björn Sven
5
Kim, Juran
5
Kunkel, Thilo
5
Luoma-aho, Vilma
5
Mogaji, Emmanuel
5
Morgan-Thomas, Anna
5
Nusair, Khaldoon
5
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From tourist motivations to buying decisions : a multilevel engagement perspective
Nusair, Khaldoon
;
Okumus, Fevzi
;
Karatepe, Osman M.
; …
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014461350
Saved in:
2
Website interactivity and brand development of online travel agencies in China : the moderating role of age
Ye, Haobin
;
Barreda, Albert A.
;
Okumus, Fevzi
;
Nusair, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 382-389
Persistent link: https://www.econbiz.de/10012023665
Saved in:
3
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
Saved in:
4
Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
5
Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->