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subject:"Markenführung"
~subject:"Chemische Industrie"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Vision : the journal of business perspective
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Marketing intelligence & planning
1
The IUP journal of marketing management : IJMM
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The relationship of brand equity to purchase intention
Senthilnathan, Samithamby
;
Tharmi, Uthayakumar
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
2
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009573169
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2
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
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3
Understanding brand identity confusion
Srivastava, R. K.
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 340-352
Persistent link: https://www.econbiz.de/10009384865
Saved in:
4
The branding of Chhokra
Rahman, Zillur
- In:
Vision : the journal of business perspective
13
(
2009
)
3
,
pp. 61-68
Persistent link: https://www.econbiz.de/10003922599
Saved in:
5
The branding of Chhokra
Juyal, Som Aditya
;
Faisal, Mohd. Nishat
; …
- In:
Vision : the journal of business perspective
13
(
2009
)
3
,
pp. 69-75
Persistent link: https://www.econbiz.de/10003922601
Saved in:
6
Discovering the consumer : market research, product innovation, and the creation of brand loyalty in Britain and the United States in the interwar years
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
1
,
pp. 8-20
Persistent link: https://www.econbiz.de/10003818753
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