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subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Handbuch"
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Markenführung
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2,369
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The journal of brand management : an international journal
12
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8
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of Asian finance, economics and business : JAFEB
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business market management : JBM
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ECONIS (ZBW)
116
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1
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
2
Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim
;
Kim, Hye-yŏng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
Saved in:
3
Brand experience manual : bridging the gap between brand strategy and customer experience
Motta-Filho, Mauricy A.
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1173-1204
Persistent link: https://www.econbiz.de/10012549741
Saved in:
4
Logo shape and color as drivers of change in brand evaluation and recognition
Torbarina, Matia
;
Grgurić Čop, Nina
;
Jelenc, Lara
- In:
Naše gospodarstvo : NG
67
(
2021
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10012584407
Saved in:
5
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
6
A model of product portfolio design : guiding consumer search through brand positioning
Ke, T. Tony
;
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science
42
(
2023
)
6
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T.
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
Saved in:
9
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
10
Relations in aesthetic space : how color enables market positioning
Sgourev, Stoyan V.
;
Aadland, Erik
;
Formilan, Giovanni
- In:
Administrative science quarterly : ASQ
68
(
2023
)
1
,
pp. 146-185
Persistent link: https://www.econbiz.de/10014240188
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